Physical media is slowly dying, or so it seems, and we all know it.  The retailers know it, too, and some have been striving to find a way to survive if/when the transition finally happens.  One of those retailers, Best Buy, has just inked an interesting deal with CinemaNow that it hopes will help.

The partnership between Best Buy and CinemaNow includes both physical and digital media.  More particularly, the deal will allow consumers to buy DVDs from Best Buy, then watch the same movie through CinemaNow on their computers, smartphones or Blu-Ray players.  It’s almost like buying a DVD and getting a digital copy on the second disc, but now you require just an Internet connection rather than the digital file.  The exact details of the partnership have yet to be revealed, but it’s expected the service will launch in early 2010, just as soon as some studios jump on board.

Getting studios to jump on, historically, has been difficult, but this might be different.  Best Buy’s plan will require a DVD to be bought, but there’s no guarantee that the DVD will stay with the buyer, or that the stream will.  If it does work, however, it will add yet another streaming service to our media boxes.  As it stands with Netflix, Amazon Video, Blockbuster OnDemand, Hulu among others, we already have quite a few.  When it all settles down, hopefully we’ll be down to just one or two major companies doing movie streaming/downloads.  That will make it much simpler to decide who to pay every month.  In the meantime, its a good idea from Best Buy, but it wouldn’t be all that surprising if it doesn’t work out all that well.

Read [Electronista]